Pricing

Pay what it's worth. Start free.

Weekly Insights

$0/forever

One deep insight per week. No spam.

  • One focused email per week
  • Excerpts from the 33-point framework
  • Crisis playbook snippets
  • Reader Q&A digest
  • Unsubscribe anytime
Subscribe Free
EARLY ACCESS

Full Framework

$97/year

Complete operating system + community.

  • Complete 33-point operating system
  • 7-layer matrix & reading paths
  • Quarterly OKR templates
  • Crisis playbooks (all 10 scenarios)
  • Private founder community (coming)
  • Email + dashboard access

Founder Tier

$970/year

Full + 1-on-1 + custom reviews.

  • Everything in Full Framework
  • 1-on-1 founder review (quarterly)
  • Direct email access
  • Crisis hotline (text response < 24h)
  • Customized OKR template
  • Limited to 30 founders/year

FAQ

Why is the free tier so generous?

Because distribution beats product (it's literally insight #12). The free weekly is how you decide whether the full framework is worth it. No reason to gate the appetizer.

Why $97/year, not monthly?

Solo-founder cash flow benefits from yearly commits. Plus it self-selects for people serious about applying the framework, not just browsing. That makes the community better.

Founder Tier is expensive — what's it for?

If you make >$200k/year already, a single 1-on-1 review that saves you from one bad deal (insight #33 NEGOTIATION) returns 10-50x. If you're not there yet, start with the Full Framework.

Can I get a refund?

Yes, 30-day no-questions-asked refund on any tier.

Will the price go up?

Probably. Early-access pricing is meant to reward early subscribers. The framework will keep adding insights.

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