③ MOAT · 守城
Public VOICE × Private NETWORK
守城 · Moat
Public audience (distribution) + private owner network + pricing against deflation + diversified clients.
10 MOAT insights
Not everything should be shared — especially business
Public VOICE × Private METHOD
💡 Pre-publish 7-FILTER — Moat (audience / data / IP) × strategy (time / legal / value / strategy).
Full insight →
AI era: DISTRIBUTION > PRODUCT, even more extreme
50% of time on distribution, not product
💡 Public publish 1 piece per week (perspective / experience / learning). 50% time on distribution.
Full insight →
OWNER NETWORK is the deepest moat — not audience
Private network > public audience
💡 Monthly founder dinner + 3 cold intros/month + 1 mastermind retreat/year.
Full insight →
PRICING in AI deflation era — one price adjustment = one year of effort
Cost-plus → outcome-based
💡 Pricing audit every 6 months; cost-plus → outcome; try raising 5-10% each quarter.
Full insight →
Client concentration risk — no client > 20% of revenue
No client > 20%
💡 Any client > 20% revenue → reach 3 new prospects within 48 hours.
Full insight →
KILL / PIVOT discipline — nobody forces solo founders to stop
Monthly "Kill Review"
💡 Last Friday of each month "Kill Review" — ask "Would I launch this today?" NO → kill.
Full insight →
Hiring strategy — hire CO-OWNER, not WORKER
1 elite > 3 mediocre
💡 Before hiring: 2 months you + AI; hire 1 elite + equity, not 3 mediocre.
Full insight →
SAY NO discipline — rejecting wrong leads is PRODUCT STRATEGY
Ideal-client 5 criteria; accept only if 4/5
💡 Write 5 ideal-client criteria + 3 prepared NO email templates.
Full insight →
Don't-do list worth more than to-do list
Public 5-dimension don't-do list
💡 Write 5-dimension don't-do list (market / client / work mode / tech / pricing); publish on about page; can only add, never remove.
Full insight →
SMB-to-company negotiation — asymmetric warfare
Negotiate from STRENGTH not NEED
💡 Every deal: write "why say NO" first, then consider YES; long commitments start with 1-month trial; counterpart drags > 4 weeks = WALK AWAY.
Full insight →
Next verb
Haven't taken the assessment yet? Get your OWN/BET/MOAT/SURVIVE radar score →