④ SURVIVE · 存活
Don't die — survival enables everything
存活 · Survive
You (single point of failure) + spouse + legal + daily discipline. Five years uncrushed = halfway won.
11 SURVIVE insights
IDENTITY ≠ COMPANY — if the company dies, you can't
Keep 5 identities outside the company
💡 Keep identity outside the company (hobby / friends / beliefs / learning). "Who am I outside the company" — at least 5 answers.
Full insight →
Founder is the company's single point of failure
SPOF: body / mind / legal / digital
💡 Daily 7h sleep + 3 workouts/week + 1 white-space day/month + annual physical + legal BCP.
Full insight →
Don't get swayed easily — filter noise
4-layer filter + 48hr cooldown
💡 4-layer filter (source / skin / concrete / pattern) + do-not-read list + 48hr cooldown.
Full insight →
The commercial world isn't as kind as you — always self-protect
Deposit + written trail + IP
💡 Contract discipline + 30-50% deposit + written trail (verbal → email confirm) + IP fully owned + business insurance.
Full insight →
Spouse / family ALIGNMENT — solo company silent killer
Spouse not aligned = source of operational risk
💡 Quarterly alignment talk + spouse veto on > $10k investments + budget separation + 6-12 months emergency reserve.
Full insight →
Cross-border jurisdiction choice — solo company SUPERPOWER
4-dimension evaluation + tax advisor
💡 Evaluate 4 dimensions (tax / legal / client / banking) + hire international tax advisor.
Full insight →
AI tool spending discipline — monthly audit kills zombie SaaS
< 5 uses/month → cancel
💡 First Sunday monthly audit AI tools; < 5 uses/month or > $50 no ROI → cancel.
Full insight →
Personal vs company asset separation — corporate veil only works if separated
Banking / credit / contracts / IP fully separated
💡 Banking / credit / contracts / IP fully separated; never front-pay; annual filing tax-separated.
Full insight →
Early clients ≠ permanent — actively churn wrong-fit clients
Quarterly client-fit review
💡 Quarterly review; offboard mismatches over 6 months + price-hike filter.
Full insight →
COMPOUNDING DAILY HABITS — small wins × 5 years compound = huge gap
3-5 daily habits + 2-day rule
💡 Build 3-5 daily/weekly habits; goal is permanent not 30-day challenge; 2-day rule.
Full insight →
BORING TECH for PRODUCT / BLEEDING EDGE for EXPERIMENT
Two-track strategy
💡 Product backbone uses boring tech (Postgres / Stripe — stable 5 years); experiment layer plays with new AI.
Full insight →
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